hy ru en


SEO (Search Engine Օptimization) Essentials


Course Description:

SEO (Search Engine Optimization) is a set of works that are carried out inside the site and outside it in order to raise the site's position in the search results. By examining the ranking factors of the Google search engine, you can significantly increase the number of site visitors, as well as the number of potential customers. Theoretical knowledge and practical skills in the field of search engine optimization will help to better understand how search engines work and what measures need to be taken to make the site convenient and interesting for users and also be of high quality from the point of view of the Google search engine.


Who is this course for?

  • Everyone who wants to get a new demanded profession of SEO-optimizer
  • Entrepreneurs, owners of their own sites who want to learn how to independently promote a site in the TOP of search results or  oversee hired SEO-optimizers
  • Practicing self-taught marketers who want to improve their knowledge


After this course you will be able to:

  • Independently promote the site in the Google search engine
  • Collect and cluster the semantic core
  • Optimize the site structure
  • Find technical errors on the site
  • Master the techniques of building the link mass
  • Do your first site audit


As a result, you will get:

  • Practical experience in conducting all types of site audits
  • Theoretical knowledge and understanding of the principles of website promotion in Google
  • Essentials knowledge in the field of SEO website promotion and will become an SEO specialist, find a job, including a remote one


The curriculum of each training course can be modified and supplemented in accordance with the interests and requirements of customers.